CONTENTS

 

     

 

Impressum       

Vol.09  Issue 09/08, 27.09.2009

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Text : Messe OF. Photos : Copyright © 2009, fashionfreak. All rights reserved.

 

 French Version

 German Version

 

 

ILM Summer Styles 2009 Opened

The novelties for Spring/Summer 2010

 

 

ILM Summer Styles

 

 

Optimism, however no exaggerated expectations at the start of the fair - Domestic volumes of sale "better than suspected" according to the trade - Industry hopes for slight stimulation of the exportation markets

The specialized trade has the possibility up to Tuesday, September 29th , to get in the mood for the coming summer season and to place last orders for the upcoming Christmas business.

219 exhibitors on the whole - 138 of them from Germany and 81 from abroad - join the Summer Styles of this year offering to the buyers of all the trade branches dealing with bags and leather articles a wide selection of top-fashionable bag novelties and leather accessories for Spring/Summer 2010.

With view to participation, occupation and presentations the Fair represents the characteristic format of the I.L.M. Offenbach. So on the one hand you find international lifestyle- and fashion brands, young culture- and sports labels as well as first-class products for travel, school, business and a variety of the most current city bags, small leather goods, umbrellas, gloves, belts, and other fashion accessories.

The exhibitors and the management of the fair face the tenor of the fair in positive spirits without losing, however, the 'grip on reality'. It is true that the crisis, too, left its mark on the leather market above all on the industrial side. Fact is that the general forecasts for economic development and consumer behaviour do not deliver any reliable assessment of the development on the de-mand-driven markets as many variables are playing a dominant role.

On the part of the traders' side the BLE - Federal Association of the German Retail Trade, Cologne - states qualifyingly in its latest economic report that the business with leather goods fortunately occurs on a still high level "better than suspected" in spite of losses in sales of an expected 2-3%.

 

 

ILM Summer Styles

 

 

Full of facettes and joy of living, the fashion announces a new easiness - Shows and trend information take the visitors directly to the high-lights of the new season

Fashion shows, trend lectures, LookBooks and Fashion-Points, covering the topics of the summer 2010, supplement the offers at the fair and emphasize the leading function of the I.L.M.

Fashion Shows
SUPREME - this trend show presents the most important highlights of the bag collections belonging to the fields of Fashion Classics, Modern Elegance and City Chic.

DYNAMIC VIBES - this show bundles the energies of the trendy bag collections of Sportswear, Young Fashion up to Functional Design. The center point are the dynamics, creativity, and freshness of the "active generation" and their lifestyles.

Trend lecture
As a Supplement to the shows the Fashion Consultant Martin Wuttke presents once a day at 12:15 p.m. the most important aspects and musts of the fashion and the bags in Summer 2010 in a concise trend lecture.

LookBook
The LookBook issued for the I.L.M. Summer Styles is a supplementary booklet to the fashion shows and at the same time an attractive seasonal information. With its current fashion silhouettes and bag Sketches as well as photo material of the bags and outfits presented at the shows it supplies valuable motivation for the buying department and also for customer consultation and the promotion activities of the trade around the new season.

 

 

ILM Summer Styles

 

 

Fashion Points
For the lifeworld "SUPREME" the I.L.M. presents in four decorative trend scenes the new season topics "JUNGLE BEAT", "SCI_FINE", "TRUE MODERNIST" and "LUNA PARK". The FashionPoint for the young lifeworld "DYNAMIC VIBES" shows a visualization of the trend topics "Down Town Heroes", "Back to the Future", "Vintage Seduction" and "United Tribes".

Fitness for sales talents
Selling is not necessarily an inherited capacity - it can be learned. For example at the Fair in the basic seminar "Top fit am Start" for young sales talents and career changers in the trade. The seminar takes place on Tuesday, September 29th at 9:30 a.m. in the conference room 2, Level C3. Participation is free of charge.

Fair days: Saturday, Sept. 26th to Tuesday, Sept. 29th , 2009
Opening hours: Sat. - Mon. 9 a.m. up to 6 p.m., Tu. 9 a.m. up to 5 p.m.
The I.L.M. Summer Styles as a major ordering event for the new bag fashion exclusively addresses trade visitors with the corresponding legitimation.

 

Latest News, Collections and
Fashion Trend Information see Title-Page

To the general Fashion Fairs Calendar 2009

 

 

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 Copyright © 2009, fashionfreak. All rights reserved.   ISSN 1619-5779