CONTENTS

Impressum       

Vol.09  Issue 12/02, 25.12.2009

Chantelle Celebrates 60 Years of Femininity

ANNIVERSARY COLLECTION AUTUMN-WINTER 2009

A few snips of chic and lace, sophisticated elegance, perfect support and maximum comfort... without a doubt Chantelle bras are unique.

The expertise and know-how of the brand are undoubtedly behind this, as well as the continuous will to design new apparel that complies with the desires and needs of the fulfilled woman. Hence, in just over 6 decades, Chantelle has become the French leader of high-end lingerie, present in over a hundred countries via its 12 subsidiaries. Exports represent 80% of Chantelle sales and loyal consumers all over the world are attached to Chantelle's French Allure which evokes the beauty, magic and refinement of Haute Couture. Chantelle knows women well. Although its official beginnings date back to 1949, this French enterprise had already lived a beautiful experience before that. In 1876, Chantelle's founder produced the first elastic knitwear.

The 2009 Autumn-Winter collection - Anniversary collection - brings baroque and lightness to the stage with lace, guipure, satin, transparency effects, delicate motifs and soft fabrics.

Besides the powdery ivories and grey winter eclipse colour harmonies, the collection gives dark blue, prune, red and gold more than their due. This symphony of deep and vibrant colours coexists with the undisputed black.

Combining Classics (Africa, Caprice, Rive Gauche and Ultra Invisible) with new lines (Divine, Icone, C Chic), Chantelle beautifies the figure from the inside, boosts self-confidence, reconciles body and mind, enhances women's natural state, emphasizes an indefinable charm and most of all reveals femininity.

The glamorous range Caprice captures with its transparency, vintage flower and medallion embroideries. Its Ultra feminine and refined details (pleated tulle, satin bows, embroidery stitches) make it an exceptional lingerie range.

The Fleur Couture range is like a jewel on the skin. An embroidered flower spreads its petals onto a tattoo effect tulle in a highly couture spirit : a range asserting itself with transparency and femininity.

At the SIL(Paris), Chantelle celebrated its Anniversary with an exceptional lingerie show on its stand which staged the seduction rituals in a "Boudoir Chic" spirit.

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