CONTENTS
 

Impressum

Vol.10  Issue 02/05, 10.02.2010

"Design am Rhein" - The winners 2010

Dora Abodi

"Design am Rhein" promotes dialogue between the creative minds in the sector. It arouses the public's attention, dazzles, surprises and prompts new ideas. The cpd is an opportunity for the next generation: ten finalists were competing here for first place with their collections. Awaiting the winner will be an individual sponsorship programme along with a presentation drawing effective attention in the media.

From the 92 international entrants ten young designers from six countries have made it into the final of this year's competition. In a final show organised by the Igedo Company a top-class international jury of experts will select up to five winners who will receive a stand for two seasons at cpd. The first prize-winner will also be allowed to present their collection at CPM. The award ceremony was held at cpd on 7 February at Showcase Düsseldorf in Hall 11.

The first three winners are:

1. Dorottya Abodi Nagy
2. Lena Hasibether
3. Anna Jazewitsch

Dora Abodi

Dora Abodi

The fashion label Dora Abodi by young Rumanian designer Dorottya Abodi Nagy was already set up during her fashion studies at the Mod'Art International Art and Fashion Academy in Budapest. Her avantgarde 20101/11 Autumn/Winter collection bears the unusual name 'David Bowie in Atlantis' and is inspired by a combination of shapes and colours of the sea with that characteristic David Bowie 80s glam rock style. For instance, within one collection she features minimalist silhouettes in lavishly shimmering and playfully fish-like materials and creates a link with a mysterious undersea world where everything is constantly in motion. This contrasts with stretch bodies and leggings, metallic silk, iridescent synthetic fabrics and leather jackets with protruding shoulder pads.

The 'Trompe l'oeil' collection by designer and Bielefeld Polytechnic fashion design graduate Lena Hasibether is an interpretation of Greek antiquity.
The aesthetics of the statues and draped clothing is transformed into modern design. This is an exploration of geometric forms, clear silhouettes, draping and different materials, all with an eye to wearability. The collection stands for female aesthetics and the significant impact that art has on fashion.
Bygone eras are always a strong source of inspiration for many successful designers. The two main aspects of the collection are bodies and movement. Another theme that the collection deals with is illusionary trompe l‘oeil painting that the collection is named after. Antique inspiration is thus translated using photo printing, transparency and three-dimensionality. The undulating fold print is the key thread running through the collection and serves as an abstraction to the theme. Cutting for the printed garments was digitalised, undulating folds were draped using flowing fabric, photographed and then printed onto the fabric.

Lena Hasibether

Lena Hasibether

Born in Belarus in 1982 Anna Jazewitsch studied fashion design at Bielefeld Polytechnic graduating from there in 2002. Her collection for Autumn/Winter 2010/11 entitled ‘Ofimatica’ attempts to develop artistic and logical women’s workwear for today’s daily office work. The clothing might serve as a prescribed uniform for modern, future-oriented companies but also aims to generate a creative atmosphere and guarantee efficient work and wearer satisfaction.
In aesthetic terms this contrast is expressed using two contrary design approaches. On the one hand, the clothes provide very little scope for developing the beauty of the body enveloping it in fixed, austere, almost mathematical forms. With its colour scheme in largely blue, grey and cream hues plus black tones the collection initially looks fairly cool and official. However, this is contrasted with digital fabric prints featuring a colourful and organic pattern presenting a link with nature and water caught in the sunlight reflecting all the colours of the rainbow.

Anna Jazewitsch

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To the general Fashion Fairs Calendar 2010