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Vol.07 Issue 06/01, 14.06.2007 |
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Text : CurveNV.
CURVENV - The Designer Lingerie & Swimwear ShowTHE PLACE TO BE FOR LINGERIE AND SWIM
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CURVENV which burst onto the scene this past February is returning to Las Vegas during Fashion Week to present the Spring-Summer 2008 collections. In addition to women’s lingerie, men’s underwear, daywear, sleep- and loungewear, the new beachwear and swimwear 2008 collections will also be showcased. CURVENV will occupy 40,000 sq. feet on the main floor of the Venetian Hotel, a high traffic area and strategic location connected to Magic by shuttles at all times.
For its second session in Las Vegas, CURVENV has assembled an international and
domestic pool of powerful and classy brands, renowned intimate apparel brands
and swimwear specialists (131 as of today). CURVENV’s goal is to provide balanced offerings in terms of prices, provenance, style, categories to help retailers select the winning combination for their local market. CURVENV brings to the West a sophisticated and much-needed format where buyers can in three productive days cover all their purchasing needs. 140.000 buyers are estimated to shop Las Vegas during Fashion Week. 50% of intimate apparel buyers are also in the market for swimwear.
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An intensive marketing campaign has been planned for the three coming months and will target in particular swimwear buyers in department stores, on-line stores, specialty stores and women fashion stores that are magnets for fashionistas in their local and regional markets. Wear? Canada! the Canadian association of apparel manufacturers is the new sponsor of CURVENV this season. Canada will be represented by twenty brands known for their expertise and quality of services: Aqualara, B.B Curves, Body Wrap, Bra Bag, Donna Lingerie, Hanna, Elita, Frou-Frou Designs, Giovanni D’Amico, Gregg Homme, Jessica Simpson, La Cosa, Kenan, Montelle Intimates, Smart Ass, Solution Cami, The Natural, V.I.P, V.P.M, Volage. A series of seminars, events/services, specially conceived for buyers, is planned during the show. Visitors can expect a high level of professionalism on the floor, quality of services and amenities to simplify their task and make their visit a memorable one.
CURVENV at The Venetian Hotel/Las Vegas – Main Floor
About CURVExpo Inc : Fashion Trend Information see Title-Page
To the general Fashion Fairs Calendar 2007
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Copyright © 2007, fashionfreak. All rights reserved. ISSN 1619-5779