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Vol.07  Issue 10/02, 20.10.2007

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Photos : Copyright © 2007, Tomoko Oka. All rights reserved.




living room 2007



living room, Tokyo, August 2007

An international selection of innovative and cutting edge designers



living room 2007

Creations of New York City based
artist designer Andrea Katz



Livingroom is a selection of international designer ready-to-wear and accessories brands within the trade show "rooms", one of the most up-to-date fashion fairs at Tokyo, organized by the Japanese company HP France since 2000.

Livingroom, a SODES trade show (producer of Prêt à Porter Paris, The Train and Platform 2 in New York), was launched in September 2005 with the support of the French Federation of Women's Ready-to-Wear.

The designers presented at Livingroom are selected by a professional team and an international agents network. Applicants are studied by a screening committee according to the following criteria: creativity, originality, collection and distribution quality.

This showcase allows French and international designers to break into the Japanese market. Exhibitors have the opportunity to present and scatter their collections directly to leading buyers from selected shops and Japanese department stores.


living room 2007

ONN, Thailand
An Incorporation of Bold & Vivid
Motifs into Functional Handbags


This edition, Livingroom presented 23 collections (of which 3 were French) and together with Rooms, 7,000 buyers and 1,000 fashion journalists discovered 270 collections.

This season, a high number of german designers were represented by WUT BERLIN, Tokyo.
In the recent years, Berlin has become a place like heaven for creators of a new generation: artists, musicians and fashion designers work hand in hand and constantly develop new trends. A reason for the showroom WUT BERLIN, Tokyo, to show a selection of young Berlin fashion designers: ADD, CAROLA PLOCHINGER, ESTHER PERBANDT, FRANZIUS, MACQUA, SABRINA DEHOFF and PENKOV.

Some of these labels or designers are already known nationwide in Germany like MACQUA, who attended the New Generation Award at the Mercedes Benz Fashion Week, Berlin in July or PENKOV by Bernadett Penkov, a winner of the German "PETRA Fashion Award".

The next edition of Livingroom will be held from
12.-14.February 2008 at the Yoyogi National Stadium of Tokyo.


For japanese readers see also some further
fashion information at verita Photo-Journal

Fashion Trend Information see Title-Page

To the general Fashion Fairs Calendar 2007
Links to Fair Organizers




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 Copyright © 2007, fashionfreak. All rights reserved.   ISSN 1619-5779