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Vol.07  Issue 11/03, 08.11.2007

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Lingerie Americas and MAGIC International Join Forces
Beginning in February 2008



Lingerie Americas, North America's largest and most respected intimate apparel and related brands trade show, and MAGIC International, the premier fashion trade event in the world, are entering into an agreement to host Lingerie Americas at WWDMAGIC, beginning in February 2008, it was announced on November, 6th by Patrice Argain, CEO, Lingerie Americas.
Lingerie Americas at WWDMAGIC will be held February 12 - 15, 2008 at the Las Vegas Hilton.

"We are delighted to be teaming up with MAGIC International," said Mr. Argain. "After our successful August launch in Las Vegas, we were confident the show could become much more. By joining with MAGIC International will be able to offer the best to visitors and exhibitors alike."

"Our partnership with Lingerie Americas brings a new category to our retailers, enabling them to expand their product mix" said Christopher McCabe, Vice President and General Manager of MAGIC International. "By being a part of the MAGIC Marketplace, lingerie exhibitors can connect with the largest gathering of specialty retailers in the world."

Lingerie Americas at WWDMAGIC combines the expertise of North America's most recognized intimate apparel show featuring the best intimate apparel and related brands, with the power of the premier fashion trade event in the world and the largest gathering of fashion buyers nationwide.
Lingerie Americas New York will continue to operate independently.

About MAGIC International
Every August and February, the fashion industry converges on Las Vegas for the most influential four days in the business - the MAGIC Marketplace. The next event takes place February 12-15, 2008 in the Las Vegas Convention Center and Hilton.



MAGIC International is a subsidiary of Advanstar Communications, the world's largest and most widely recognized organizer of trade shows for the apparel industry producing the MAGIC Marketplace in Las Vegas featuring MAGIC, WWDMAGIC, MAGIC kids, Sourcing at MAGIC, PROJECT, and Pool.

About Lingerie Americas
Founded in August 2002, Lingerie Americas Trade Show's mission statement is to provide the industry with a global networking platform offering a professional environment for Intimate Apparel and Swimwear manufacturers to introduce their new collections, and the opportunity for North American retailers to discover the best selection of brands from all over the world. With two editions each year in New York City and with its August 2007 launch in Las Vegas, Lingerie Americas has become the not-to-be missed event of the industry.

The organization focuses on providing excellent service via its pre-registration, complimentary newsletters, on-line exhibitors list, thought-provoking seminars, discounted rates on hotel bookings, complimentary lunch and breakfast, copies of major international trade press, and more.

The 2008 editions of Lingerie Americas New York will be held February 24-26, and August 3-5 at The Altman Building and Metropolitan Pavilion. Lingerie Americas at WWDMAGIC will be held on February 12-15 and in August at the MAGIC Marketplace at the Las Vegas Hilton.


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