Vol.07 Issue 11/03, 08.11.2007
Lingerie Americas and MAGIC International Join Forces
Lingerie Americas, North America's largest and most respected intimate apparel
and related brands trade show, and MAGIC International, the premier fashion trade
event in the world, are entering into an agreement to host Lingerie Americas at
WWDMAGIC, beginning in February 2008, it was announced on November, 6th by Patrice Argain,
CEO, Lingerie Americas.
"We are delighted to be teaming up with MAGIC International," said Mr. Argain. "After our successful August launch in Las Vegas, we were confident the show could become much more. By joining with MAGIC International will be able to offer the best to visitors and exhibitors alike."
"Our partnership with Lingerie Americas brings a new category to our retailers, enabling them to expand their product mix" said Christopher McCabe, Vice President and General Manager of MAGIC International. "By being a part of the MAGIC Marketplace, lingerie exhibitors can connect with the largest gathering of specialty retailers in the world."
Lingerie Americas at WWDMAGIC combines the expertise of North America's most recognized
intimate apparel show featuring the best intimate apparel and related brands, with the
power of the premier fashion trade event in the world and the largest gathering of
fashion buyers nationwide.
About MAGIC International
MAGIC International is a subsidiary of Advanstar Communications, the world's largest and most widely recognized organizer of trade shows for the apparel industry producing the MAGIC Marketplace in Las Vegas featuring MAGIC, WWDMAGIC, MAGIC kids, Sourcing at MAGIC, PROJECT, and Pool.
About Lingerie Americas
The organization focuses on providing excellent service via its pre-registration, complimentary newsletters, on-line exhibitors list, thought-provoking seminars, discounted rates on hotel bookings, complimentary lunch and breakfast, copies of major international trade press, and more.
The 2008 editions of Lingerie Americas New York will be held February 24-26, and August 3-5 at The Altman Building and Metropolitan Pavilion. Lingerie Americas at WWDMAGIC will be held on February 12-15 and in August at the MAGIC Marketplace at the Las Vegas Hilton.
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