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Vol.08  Issue 10/02, 13.10.2008

Mode City Paris Summary

25,040 VISITORS IN 3 DAYS

Eva Rachline

A new Top 10! Excluding France, with home-grown visitors generating an increase of 6%, Italy remains the show’s top-ranked country of origin. Spain has been overtaken by Germany and the UK, which both recorded growth of 20% in comparison to last year.
China and Poland have dropped out of the Top 10 for this 2008 edition, leaving room for Belgium and Russia. Russia has been welcomed back into the Top 10 with an impressive 8th position and Belgium jumped up by 122% (thanks to its geographic proximity)!

Major Japanese, Russian and American accounts were closely monitored for this new Paris session. Despite international exchange being hampered by the fall of the dollar and oil barrel prices, US visitors to Mode City declined by only 1%. The Netherlands’ 11th position in Mode City’s visitor rankings is also worth noting, with growth of 35% in comparison to Lyon. A 22% increase was achieved for the Middle East and 16% for Eastern European countries.

Sonia Rykiel

Mode City 2008 has fulfilled its objectives:
- retaining the loyalty of Italian buyers – a target market “threatened” by the show’s relocation from Lyon to Paris
- attracting new Northern European buyers who were no longer travelling to Lyon

MODE CITY, radically higher calibre of visitors
with a resolutely international profile!

Visitor numbers from the key sectors targeted have increased with lingerie and beachwear retailers on the one hand and ready-to-wear retailers on the other – an important point which also demonstrates the synergies between ready-towear and beachwear.
+19.5% increase in Beachwear and Lingerie retailers
+23.7% increase in Ready-to-wear retailers
+24.7% increase in buying offices

Janet Reger

Finally, it is worth underlining the fact that 63% of visitors are decision-makers (MDs, sales managers, buying managers, collection managers, etc.).
And the conference topics which brought together nearly 900 professionals at Mode City 2008.

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Mode City Show

The party at Palais Brongniart