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Vol.09 Issue 09/07, 25.09.2009 |
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Text : Fatex.
ZOOM BY FATEX - Summary Sep.2009
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Première Vision Pluriel : a dynamic edition, Dynamism, energy, a positive approach, passion, zest, optimism, a fighting spirit: whichever words they used to describe it, exhibitors and international buyers at the Première Vision Pluriel shows underlined the stimulating atmosphere prevailing throughout the four days of the session (15-18 September). A promising shift in terms of the economic context, and one that made its presence felt across the 6 shows. Together they registered 55,758 visits from fashion professionals, an increase of 13.2 % over the February 2009 show. New initiatives undertaken to highlight synergies between the different shows (an Interactive Map/Guide, the Pluriel Expert Trails) all provided buyers effective assistance in organising their work, helping them to quickly find their bearings amid the some 1,600 exhibitors brought together at Première Vision Pluriel. ZOOM BY FATEX The success of ZOOM BY FATEX confirms its pertinent position in responding to order givers seeking quality sourcing at close proximity for short, mid and long-term deliveries - from prototypes to large production runs. With 40 new companies exhibiting and a 25% visitor increase, mostly from international visitors, ZOOM BY FATEX's attractiveness and accurate positioning have been confirmed. ZOOM The visitor's side
The reinforcement of quality French exhibitors was especially appreciated and noted by international
visitors and the services offered generated much enthusiasm. More numerous this season, they were
a definite pole of attraction, proof that Made in France still makes customers dream.
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All visitors prefered the fair's wider European and Mediterranean positioning, giving them new sourcing
leads at close proximity in a market seeking reactivity in small series shipped more frequently. This
adjustment answers today's demands since, due to the economic crisis, all costs to make garments
are taken into account. These include not only cost-per-minute but also shipping, reliable quality and
energy costs plus the benefits of supporting production and consumption in the ever-bigger European
market around the Mediterranean basin. ZOOM The exhibitors'side
Despite an uncertain mood at the start of the fair, it ended on an optimistic note and the number of
contacts made was extremely satisfying. The fair concluded with concrete hopes, viewed as a breath
of fresh air, which will galvanize forces and energies in the coming months. ZOOM in figures
6730 visiteurs of which 3509 were international or 52%
Next meeting : 9.-12 Feb. 2010
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Latest News, Collections and To the general Fashion Fairs Calendar 2009
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