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Vol.09  Issue 02/00, 05.02.2009

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Text : SIL. Photos : Copyright © 2009, fashionfreak. All rights reserved.



SIL 2009 Summary

Alchemy between creativity & business



Ultra Lingerie

Jury’s Special Prize



Formula for 2009: professionalism & a positive mood!

The 46th edition of the Salon International de La Lingerie took place in a mood of serenity, characterised by glamour, aestheticism and the exceptional creativity of collections. This exceptional creativity did not go unnoticed by buyers, especially given the current context.

Despite the troubled economic climate, the first two days of the Salon International de la Lingerie were excellent for business, banishing exhibitors' pre-show doubts. A slightly lower turnout (-22%) can be explained by brands reducing the number of buyers sent and international players cutting travel budgets, however it did not affect the calibre of visitors who flew in from 102 countries.

Once again, brands were won over by the quality of visitors - with all the major labels and the world's most dynamic stores present - confirming that this platform remains the worldwide and number one event for the textile industry.

Fashion magic
- Wonderfully accessible and translating trends to perfection, the two forums by Nelly Rodi and Promostyl inspired and guided buyers from all over the world.
- Characterized by gourmet indulgence, the Ultra Lingerie fashion show was a truly unforgettable feast for the eyes, tempting the taste-buds of all those present.
- 8 daily fashion shows aroused the interest of some 7,000 buyers.



Ultra Lingerie

Fabrics Award



Total visitors: 20 254
i.e. 7,877 French visitors (39%)
and 12,377 International visitors (61%)

Points to note: Increase in French retail this year, up 2.8%
Additional increase from France and Northern countries: Germany, Belgium, the Netherlands, Norway & Sweden

Ultra Lingerie Edition 2009
The perfect blend of inventiveness and creativity in a catwalk
show that succumbed to each and every gourmet indulgence

Lingerie rediscovered its creative flair at 8.15pm on Monday 19th January 2009 when 35 prototypes took to the podium at the Salon International de la Lingerie offering an array of delicious decadence on the universal theme of Gourmet indulgence.

Whipped cream in all its purity, the smoothness of chocolate, a procession of toffee-apples and other tasty treats… designs born of partnerships between Interfillière's fabric specialists and lingerie brands created a feast for the eyes for some 850 guests. Even the most hard-to-please gourmets admitted that this was one of the finest editions of Ultra-Lingerie since its creation. For the duration of a catwalk show, the most determined competitors left rivalries behind and unanimously praised their colleagues' ingenuity and know-how.



Ultra Lingerie

Ultra-Gourmandise &
Lingerie Industry Prize



This dreamlike display came to a close with the traditional Award Ceremony. Four awards were attributed to three designs by an exceptional jury - Nelly Rodi (Nelly Rodi), Edith Keller (Carlin International), Guy Martin (Chef), Mathilde Bill (Cosmopolitan), Marie-Christine Delacroix (Madame Figaro), Florence Peyrichou (Promostyl), Christian Palix (Yes For Lov), Dany Sanz (Artistic Director and Designer, Make Up Forever), Christine Walter Bonini (Artistic Director, Esmod), Nicole Bernardo (Le Bon Marché), Jos Berry (Concepts Paris).

The jury and the audience came to the same conclusion for the first time this session: Prélude was thus named as the winner of the Ultra-Gourmandise Award and the Lingerie Industry Prize.

- Ultra-Gourmandise Award: Prelude/Sophie Hallette/Boselli
- Fabrics Award: Ritratti/Eurostick/JuniorHagen/Boselli
- Jury's Special Prize: Empreinte/Seram/Forster Rohner/Liebaert
- Lingerie Industry Prize: Prelude/Sophie Hallette/Boselli

The codes of lingerie were overturned, opening up new paths to be explored. In these troubled times, creativity is stepping into the limelight with a brand new sense of community and mutual respect.


Latest News and
Fashion Trend Information see Title-Page

To the general Fashion Fairs Calendar 2009
Links to Fair Organizers



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 Copyright © 2009, fashionfreak. All rights reserved.   ISSN 1619-5779