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Vol.09  Issue 03/05, 21.03.2009

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Text : IMG.



'MAI MUMBAI' - Naomi Campbell’s Fashion For Relief Charity Fashion Show

Stars Walk the Runway in Tribute of the 26/11 victims in
India-inspired pieces designed by
Dolce & Gabbana, Versace, Zac Posen, Roberto Cavalli, Oscar de la Renta,
Carolina Herrera, Diane von Furstenberg, among others



Presented by Vikram Chatwal Hotels on 28th March, 2009

Supermodel Naomi Campbell and Hotelier Vikram Chatwal have joined forces to host 'Mai Mumbai', a Fashion For Relief benefit on Saturday, March 28th during Lakme Fashion Week, to raise funds and awareness for Citizens For Justice and Peace, an organisation aiding the victims of the 26/11 Mumbai terrorist attacks.

Citizens for Justice and Peace (CJP) was formed by a group of Mumbai citizens including Alyque Padamsee, Javed Akhtar, Rahul Bose, to promote communal harmony and friendship between the people of India and to fund much needed ambulance services, trauma centers and community hospitals. Vikram Chatwal Hotels is one of the sponsors of CJP and has earmarked a grant of $20,000 to fund their work.

Fashion For Relief's 'Mai Mumbai' will bring together, on the catwalk, top international and national faces of fashion, Bollywood stars, athletes and prominent social and business leaders, all declaring that "Mumbai is open for business!"

The show will feature glamorous Indian inspired gowns by the world's most renowned and respected designers and top Indian designers including YSL, Vuitton, Dolce & Gabbana, Versace, Zac Posen, Roberto Cavalli, Isaac Mizrahi, Donna Karan, Ungaro, Matthew Williamson, Naeem Khan, Oscar de la Renta, Carolina Herrera, Vera Wang, Valetin Yudashkin, Anna Sui, Badgley Mischka, Nanette Lepore, Dennis Basso, Diane von Furstenberg and shoes by Manolo Blahnik.

Catwalk looks will be available for purchase at the event via a silent auction, and online on eBay with proceeds being used directly to support CJP's initiatives, in tribute to the 26/11 victims.

World-renowned model, Naomi Campbell created Fashion for Relief in 2005 to galvanized the fashion community to raise funds in times and places of need. Campbell who is also organizing the show in association with IMG Fashion, will be the showstopper for this first-ever benefit fashion show in Mumbai.

Naomi Campbell says, "I am honoured to be working with IMG Fashion on Fashion For Relief's 'Mai Mumbai'. I love India and have always felt very welcome when visiting the country. When the terrorist attacks happened last year my heart went out to the people of Mumbai. We are using Lakme Fashion Week's platform to raise funds for Citizens For Justice and Peace and to raise awareness of their important work."

The initiative taken by Naomi Campbell, Lakme Fashion week and the Vikram Chatwal Hotel Group, along with world-renowned designers to produce this event sends a message of solidarity and hope to the citizens of Mumbai, a city that has given so much to India and the world, said Teesta Setalvad, Secretary and Trustee of CJP. The support from this event will provide much needed emergency medical care and ambulances to this buzzing city.

Fern Mallis, Sr. VP of IMG Fashion and "International Ambassador" of LFW says, " Our team at IMG Fashion has been working very closely with Naomi who’s endless energy, enthusiasm, and non-stop calling of her friends, designers, and colleagues is really helping to pull the event together. It was a no-brainer for us to reach out to Naomi, who is passionate about India, to come aboard during LFW and help us to once again bring all of our relationships, friendships, and business associates together for 'Mai Mumbai'. The international fashion community has always used India for its inspiration and for its special ability to bead and embroider, and produce their garments. This was an opportunity for designers to give back to this special city and country."

Speaking on this initiative, Anil Chopra, Advisor - Lakmé, says, "Lakme Fashion Week innovates through new avenues not only to give the fashion fraternity a platform to grow but also to position India into the global map. Mai Mumbai, which actively involves the two International personalities, Vikram Chatwal and Naomi Campbell, is a response to Mumbai and New York's similar tragic incidents. With this initiative we look forward to take the fashion fraternity to make a statement against the global terror the world is facing today."



Commenting on this new initiative, Ravi Krishnan, soon to be named Managing Director IMG India said, "We would like to thank Vikram Chatwal for his effort to make a difference. What we want to express through 'Mai Mumbai' and Lakme Fashion Week is global solidarity against terror and reinforce that fashion is a universal language and 'Mumbai is Open for Business'. I would also like to laud the efforts of my colleagues at IMG Fashion, Naomi and her FFR team, who have worked round the clock to bring the idea to the runway in such a short time frame." Mr. Krishnan continued, "Lakmé Fashion Week believes in uniting and promoting all facets of the fashion world and it's our privilege to be able to spread a universal message across all communities."

The official Fashion For Relief 'Mai Mumbai' T-shirt will be unveiled at the event and will be available for purchase, details to be revealed soon.

About Lakmé Fashion Week:
Lakmé Fashion Week (LFW) is a jointly organised by Lakmé, the No.1 cosmetics and beauty brand in India and IMG Fashion, global leader in the management and production of fashion weeks and designer fashion events. LFW has been conceived and created with a vision to "Redefine the future of fashion and Integrate India into the global fashion world". LFW is organized twice annually. LFW Fall Winter 2009 will be held on 27th to 31st March'09 at Hotel Grand Hyatt, Mumbai.

About Vikram Chatwal Hotels
When Vikram Chatwal threw open the doors of his first 'Hautel' The Time in New York's Times Square nearly 10 years ago, he redefined the surrounding neighborhood and in time, the 'boutique' hotel experience.

Not one to rest on his laurels, Vikram forged forward to create Dream, a new hotel experience that would eventually evolve into a global brand.

Always looking at the world from his own eclectic vantage point, Vikram is never content with the expected. For his next entry to his collective of couture hostelries, he decided to take a turn towards the dark side and explore all things Night. A study in Gothic Gotham, Night again set the benchmark for how the traveling public thinks about hotels. Garnering his second nomination for the Hospitality Design Awards, Vikram and his hotels was gaining momentum and turning more than a few heads.

By 2006, the momentum had started to hit a fevered pitch and the Dream effort moved offshore to Thailand, were the now much lauded Dream Bangkok firmly took its place on the Conde Nast Hot List in its first year open.

Moving forward, Vikram Chatwal Hotels has a rigorous schedule of properties coming on line with Dream locations popping up in both hemispheres. Dream Cochin will mark the first of many properties to open in India when it appears on the scene this year on April 5th, soon to be followed by its newest brethren Dream South Beach in the sun drenched mecca of Miami.

Look for Vikram to dream up more Dreams soon in Los Angeles, Washington D.C, Toronto, Mumbai, New Delhi, Bangalore, Jaipur and Chennai.

About Fashion For Relief:
The first Fashion For Relief show was held in 2005 in New York City during Mercedes-Benz Fashion Week, and raised more than $1million dollars for Hurricane Katrina relief. In 2007 the event was held in London and raised £1 million for the Rotary Flood & Disaster Appeal and last year Naomi teamed up with First Lady Sarah Brown in support of The White Ribbon Alliance.

Past participants and supporters of Fashion For Relief include: Vivienne Westwood, Tracey Emin, Cheryl Cole, Olympic heroes Rebecca Adlington and Sarah Ayton, Beyonce, Christian Slater, Claudia Schiffer, Erin O'Connor, Faye Dunaway, Iman, Jamelia, Jessica Stam, Kate Moss, Kelly Osbourne, Lily Cole, P. Diddy, Princess Beatrice, Rio Ferdinand, The Duchess of York, Tyson Beckford and many more.



See also : Superstars walk the runway at 'Mai Mumbai'


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