Impressum    ff-Search   Links

Vol.06  Issue 01/01, 04.01.2006

UP      NEXT

Text sourcing : PURE. Photo : Copyright © 2005, Design. All rights reserved.



Inspiring New Directions

PURE, London, 12.- 14.February 2006




Design (boots)



Prepare yourself, Pure is just a few weeks away to set the season, emphasizing design consciousness that will startle even the most demanding buyer. Showing in Olympia, Grand Hall, Pure is there to capture you with new and established designers, collections and brands.

An air of drama besets Pure this season with fashion visionaries, such as JC de Castelbajac who will be presenting his signature designs that offer a glamorous edge with a vibrant twist. With spectacular creations, he has achieved international following amongst many celebrities; fans include Madonna, Donna Summer, Mick Jagger and Elton John.

Fashion savvy buyers on the look out for a real injection of individuality can find directional denim brand Grab from Australia who will debut a variety of feminine and elegant washes linking the gap between street and boutique; Prescilla and Balmain from France; and Devotee from UK, who will show a tempting blend of high fashion and casual street wear.



Newcomers to Pure include Penny Black, from the MaxMara Group, offering a contemporary collection with soft feminine styling and tailoring from Italy; Repeat & Joe Taft from Switzerland showing a delicate, sophisticated range of cashmere, plus Caramelo from Spain and Peter O' Mahler from Germany.

Launch label C'arla du Nord from Denmark will present pieces that offer a mix of Scandinavian culture and folklore and Bottoms, another exciting label from Denmark, show off their Far Eastern inspired collection.

British favourites Olly London focus on a touch of decadent romance with traditional English tailoring, while Lezley George oozes luxury, with her latest offering of sumptuous velvet, satin and taffeta for winter glamour. Other collections to look out for include Lilith from France, Marian Vanderwilt from Holland and Minus from Denmark.


Pure Steps up Footwear Offer

This February Pure is increasing its phenomenally popular Pure Accessories area with more than 50 footwear brands. Over 250 accessory and footwear collections will be shown this season at Pure, making it the UK’s largest ever line up to date.

Pure Accessories is a buzz each season, with buyers spoilt with the selection of the very best jewellery, bags, hats, belts, wraps and shoes to add unusual pieces to their offer. This season Pure will give buyers even more choice with creative newcomers such as Fly London showcasing their cutting edge styles with a touch of youth culture; Skechers who will display their women’s range of fashion sneakers through to casual and dressy boots; Lea Soft and Lea Foscati showing off a selection of fabulous boots; Ruby & Ed with luxury bedroom slippers, plus new desirable styles from Studio TMLS.

Inspiring launches include Fina Gil who will present chic and elegant styles; Smart de Mori bringing fabulous leather shoes from Brazil; Jemima showcasing creative pumps and boots using a mix of leather and wool, and NEET, sister brand to Minette, who will bring an exquisite collection that oozes glamour. Other international debut brands include Zircon-Zamsh from Israel, Les Crapoussines from France and Tamara Henriques from Switzerland.

Buyers with a burning desire to find beautiful fashion accessories need to see the new exciting brands showing off their bold designs at Pure such as luxury brand Butler & Wilson, and wonderful jewellery from ZOE Cotlenko Paris, Shugabuds, Golddigga, Pacha and Tracy Matthews Design. These join favourites such as Rodo, Gola, Johnny Loves Rosie, Jocasi, hats from Swing Gang and Staveley & Staveley, gloves from EEM-Fashion and slouchy, feminine bags from Ipa-Nima, a great asset to your favourite worn-in jeans.

Pure Accessories combines with over 800 designer, directional and young creative womenswear brands, including over 200 new collections, plus the daily catwalk shows and exclusive Drapers' extensive Trend Presentation, all of which make Pure the must-attend place for fashion-forward retailers this season.

Additionally, right after PURE the London Fashion Week (LFW) is starting, which is a good reason to stay somewhat longer in London !


Record number visit Pure to place orders


To the general Fashion Fairs Calendar 2006




UP        NEXT

 Copyright © 2006, fashionfreak. All rights reserved.   ISSN 1619-5779