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Vol.08  Issue 11/15, 22.11.2008

New Lingerie Couple EUROVET & CURVExpo

EUROVET, the world leading tradeshow organizer in lingerie and swimwear, known for its famed Salon International de la Lingerie Paris, Mode City, and Interfiliere, is taking a 30% stake in CURVExpo, the US-based Designer Lingerie and Swimwear Show launched to great acclaim in October 2006.
CURVExpo becomes the only Trade Show representing the Designer Lingerie, Men's Underwear and Swimwear industries in America .

EUROVET is the fast-growing powerhouse organizer of seventeen textile and fashion related fairs in the world, 8 of them dedicated to the Lingerie and Swimwear:

- The leaders in the field are Salon International de La Lingerie and Mode City which respectively take place in January and September in Paris. Interfiliere, the Fabric Show, runs simultaneously each January and September.

- In 2005, EUROVET expanded successfully into Asia with two new shows, Hong Kong Mode Lingerie and Shanghai Mode Lingerie which have emerged as the best sourcing platforms for the Lingerie and Swimwear industries.

This new partnership with CURVExpo completes EUROVET's international portfolio of Trade Shows and strengthens its position as the world's number one leader in Lingerie and Swimwear.

CURVExpo was created in 2006 by Laurence Teinturier and Jean-Luc Teinturier, industry veterans with a track record of stylish productions that have catapulted lingerie and swimwear to the forefront of fashion and constitute the most efficient forums to reach out to lingerie and swimwear buyers throughout the US and Canada.

In combining their strengths, EUROVET and CURVExpo offer the industry the tools needed to prosper and overcome the current economic challenges.

- One single trade show in North America known as CURVExpo present in two major markets: Las Vegas and New York. CURVENV Las Vegas and CURVENY New York showcase respectively twice a year, the Spring-Summer and Fall-Winter collections of all the major domestic and international brands in lingerie and swimwear under one roof.
- The international exposure and the opportunities to expand into new markets and sustain long-term growth.

Marie-Laure Bellon-Homps, CEO of EUROVET explains :
"We are very pleased to team up with CURVExpo. Leveraging market knowledge and customer base gives EUROVET the opportunity to create the most powerful Lingerie and Swimwear trade show Company in the world. Both companies have developed strong customer loyalty and we intend to continue and expand for an even better customer experience going forward."

Jean-Luc Teinturier, CURVExpo President and CEO continues:
"Thanks to its leadership in Europe and its unique sourcing trade shows in Asia, EUROVET is the ideal partner for CURVExpo. It gives brands and retailers access to the best sourcing opportunities and opens up potentially new markets. From the beginning, CURVE's mission was to offer the industry the best merchandising platform to reach the maximum number of professional buyers per session. The alliance with EUROVET will help CURVExpo offer improved Services to exhibitors and their brands."

Laurence Teinturier, CURVexpo Executive Vice President concludes:
"We are very excited about this alliance with Salon International de la Lingerie. We jointly offer the best expertise to make the brands grow not only in North America but also internationally. We give our American friends a cost effective and only show that they have always wanted."

The transaction becomes effective as of November 21, 2008.
Show dates see Fashion Fair Calendar.

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To the general Fashion Fairs Calendar 2008
To the general Fashion Fairs Calendar 2009
Links to Fair Organizers