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Vol.08  Issue 07/05, 07.07.2008

Pitti W_Woman - 2nd Edition : Summary

The summer season of international fashion kicked off in Florence -
with Pitti Uomo and Pitti W Woman

Diane von Fürstenberg

Confidence in investors and trendsetters
New dates starting in 2009

The 74th edition of Pitti Uomo and the second edition of Pitti W (Florence, 18-21 June 2008) "ended in a climate of positive energy," noted Raffaello Napoleone, the Managing Director of Pitti Immagine. "It launched signals of dynamism and innovation to the international fashion market, which is currently undergoing a difficult phase in terms of the larger macro-economic variables but also a fertile evolution in terms of service, design, and production, buying methods, as well as the psychological and cultural approach."
Just browsing through the articles of the Italian and international publications issued during the opening days of the shows revealed the satisfaction of the exhibitors, in terms of the opportunities to exchange and compare their collections (more than 900 in all), the high quality and origin of buyers with whom they had business contacts, and the general mood surrounding the 200 fashion events that played out in Fortezza da Basso, Dogana, Palaffari and the entire city of Florence, with a special penchant for its most beautiful gardens.

Diane von Fürstenberg

DIANE VON FURSTENBERG WAS THE STAR OF THE PITTI W SPECIAL EVENT

Diane von Furstenberg was the special guest at the second edition of Pitti W _ Woman Precollection, the Pitti Immagine project dedicated to women's pre-collections. On the evening of Wednesday, 18 June the extraordinary Giardino Torrigiani in the heart of Florence was the stunning en plein air backdrop for an elegant, glamour-filled event featuring the world première of Diane von Furstenberg's Cruise / Pre-Spring Collection 2008 - 2009

"Pitti Immagine", – said Raffaello Napoleone, Pitti Immagine CEO, "was proud to have Diane von Furstenberg with us in Florence. Continuing the success that began in 1974 with her wrap dress and amazing comeback in 1997, today, more than ever, Diane is under the international spotlights and chose the Florence fashion week and Pitti W_ Woman Precollection for her first European show.

The evening's stars were the exclusive chic and glamour of the Von Furstenberg look, and their stage was the Giardino Torrigiani, one of the biggest private garden in Europe that has never before been open to the public for a fashion event. It was also a major event for the city and the Pitti Immagine exhibitions which once again are proving that they are the elected platform chosen by the best brands for launching their projects on an international level, and for events featuring the protagonists of contemporary fashion".

Diane von Fürstenberg

It was not as easy to make comparisons for the second edition of Pitti W (the first edition was last January) but more than four thousand buyers were recorded, more than 25% of whom from abroad, representing the finest boutiques and some of the leading department and specialty stores in the world. "These are very positive figures which shore up our project and lead us to seriously reflect on new investments in the women’s segment," noted Napoleone.

In 2009, Pitti Immagine Uomo and Pitti W will be held a day early, from 13 to 16 January (winter edition) and 16 to 19 June (summer edition): in both cases, it is the first time that the event is being held only on weekdays, from Tuesday to Friday.

Further information about Pitti W Woman :
First Pitti W Women Great Success
Pitti W_Woman Precollection : 2nd Edition
Pitti Immagine & Australian Wool Innovation

Latest News and
Fashion Trend Information see Title-Page

To the general Fashion Fairs Calendar 2008
Links to Fair Organizers