Vol.08 Issue 08/02, 04.08.2008
Text : MIDEC.
Accessoire Avenue - Shoes & Fine Leather Goods
Presentation of the collections
Partner of Paris Capitale de la Création, Accessoire Avenue - le salon de la Maroquinerie (Fine Leather Goods trade fair) and le Salon de la Chaussure MIDEC (Footwear trade fair)- brings together essential professionals and confirms its position of "fashion business" challenging trade fair.
A key event, Accessoire Avenue is evolving to receive, guide and serve you better. It is with this in mind that 27,000 nominative invitations were sent out to purchasers, thus giving them access to the fair without having to wait.
New identity, "new look" trade fair
New image, beautiful setting, vibrant colours. Keywords "modernity", "energy", "elegance", "dynamism", "freshness" ...
As soon as you walk in you are plunged into the new identity of the 3D trade show: invigorating orange, feminine pink, white and black.
Past the entrance, you take the "Avenue" that leads to the heart of the trade show to arrive at the "Fashion Point" area, contemporary and "with impact", a genuine purchase guide. There the "Accessoire" bar, a friendly, trendy place to relax, welcomes buyers who will be able to pre-select items and appreciate the diversity of the collections, colours, shapes and materials before anybody else in total tranquillity and to the rhythm of lounge-fusion music.
All along the "Avenue", visitors will discover a large number of new items from the head down
to the toes, from the handbag to the shoe, via small fine leather goods, jewellery boxes,
luggage ..., all essential fashion accessories:
Accessoire Avenue - the salon de la Maroquinerie and the salon de la Chaussure MIDEC
- is now one of the biggest accessory trade shows strictly reserved for professionals, with
collections available in different socio-styles:
The exhibitors mainly come from France and Europe.
Abbacino, Calpierre, Carillon, Carmen, Cordwainer, Davidt's, Dupe, Fancy Borella , Friedrich
Lederwaren, Happy Rain, Joyca, Lilly Kelly, Lola Cruz, Menbur, My Lady Trading, O'Neil,
Pertini, Pilar Abril, Picard, Poldina, Prince&Princess, Rinascimento, XC Xacaret, ...
Design still has a place of honour with:
As to our visitors, made up of retailers, department stores, mass marketing, ready-to-wear, ... Thanks to the Paris Capitale de la Création synergy that unites fashion and home trade shows in Paris, 30% of visitors now come from abroad from more than 80 countries.
To define its trends in fine leather goods the Bureau de Style Chaussure Maroquinerie Cuir
has taken inspiration from the poetic influence: the city and nature will be in league for
winter 08/09. It provokes surprise and releases a new creative energy in four fashion stories:
"exaltation", "sensuality", "therapy" and "back to the future".
The Accessoire Avenue "coups de coeur" (irresistibles) will award trophies to eight companies freely chosen by the members of the jury according to the well-defined criteria of creativity, know-how, ingeniousness and aesthetics ...
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