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Vol.08  Issue 08/02, 04.08.2008

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Text : MIDEC.




Accessoire Avenue - Shoes & Fine Leather Goods

Presentation of the collections
from 6th to 8th September 2008



Partner of Paris Capitale de la Création, Accessoire Avenue - le salon de la Maroquinerie (Fine Leather Goods trade fair) and le Salon de la Chaussure MIDEC (Footwear trade fair)- brings together essential professionals and confirms its position of "fashion business" challenging trade fair.

A key event, Accessoire Avenue is evolving to receive, guide and serve you better. It is with this in mind that 27,000 nominative invitations were sent out to purchasers, thus giving them access to the fair without having to wait.


New identity, "new look" trade fair

New image, beautiful setting, vibrant colours. Keywords "modernity", "energy", "elegance", "dynamism", "freshness" ...

As soon as you walk in you are plunged into the new identity of the 3D trade show: invigorating orange, feminine pink, white and black.

Past the entrance, you take the "Avenue" that leads to the heart of the trade show to arrive at the "Fashion Point" area, contemporary and "with impact", a genuine purchase guide. There the "Accessoire" bar, a friendly, trendy place to relax, welcomes buyers who will be able to pre-select items and appreciate the diversity of the collections, colours, shapes and materials before anybody else in total tranquillity and to the rhythm of lounge-fusion music.

All along the "Avenue", visitors will discover a large number of new items from the head down to the toes, from the handbag to the shoe, via small fine leather goods, jewellery boxes, luggage ..., all essential fashion accessories:
Office accessories, Caps, Belts, Slippers, Jewellery boxes, Scarves, Gloves, Covers, Umbrellas, Small leather goods, Key rings, Snack bag, Ipod holder, Computer holder ...

Accessoire Avenue - the salon de la Maroquinerie and the salon de la Chaussure MIDEC - is now one of the biggest accessory trade shows strictly reserved for professionals, with collections available in different socio-styles:
* Street Casual Part of the current climate, street fashion, youthful and casual;
* Paris Chic Elegance, luxury, refinement, know-how;
* Airport Universe of high-tech, designer luggage;
* Success Designer femininity, designed modernity, fashion attitude;
* Kids 100% children;
* Rue des Créateurs creative strength, innovation

The exhibitors mainly come from France and Europe.
Convinced by Accessoire Avenue's new concept, we are welcoming new companies: Baby-jet, Benoît Duvignacq, Billabong, Bruna rossi, B-two, Cassis, Calpierre, Carillon, Carmen, Collaert, Crocs, Dupe, Jet-7, Kol Done, Lelly Kelly, Like You, Lola Cruz, Lorenzo, Mastar, Mia Ami, Menbur, Moow, No-Blues, Noemi Liberti, O'Neill, Pertini, Prince&Princess, Rinascimento, Raxmax, Reqin's, Sacha London, Tagger, Tintamar, Tektonic, XC Xacaret, ...

International: Abbacino, Calpierre, Carillon, Carmen, Cordwainer, Davidt's, Dupe, Fancy Borella , Friedrich Lederwaren, Happy Rain, Joyca, Lilly Kelly, Lola Cruz, Menbur, My Lady Trading, O'Neil, Pertini, Pilar Abril, Picard, Poldina, Prince&Princess, Rinascimento, XC Xacaret, ...
And all the others who come to join us, because these lists aren't exhaustive ...



Loyal exhibitors:
Abbacino, Alpa, Bag’s Ville, Beverlux, Cactus, Caro, CCD, Central Bag, Chevignon, CSM, Cuir & Terre, Davidt's, DDP, EDC, Elite Bagages, Esprit, Euroline, Fancy, Floria, Frandi, Friedrich Lederwaren, Gérard Hénon, Glove Story, Happy Rain, Jérôme Olivet, Kaporal, Katana, Kerensse, Kesslord, Listo Moda, La Poste, Louis C, Mamet, Mova, My Lady Trading, Ögon designs, Phyn's, Picard, Platinium, PCI, Poldina, R'Town, Susino, Windrose, ...

Design still has a place of honour with:
Annabel Winship, Jérôme Olivet, Benoît Duvignacq, Cuir & Terre, La Poste, Listo Moda, Mamet, Mia Ami, Noémi Liberti, ...

As to our visitors, made up of retailers, department stores, mass marketing, ready-to-wear, ... Thanks to the Paris Capitale de la Création synergy that unites fashion and home trade shows in Paris, 30% of visitors now come from abroad from more than 80 countries.

To define its trends in fine leather goods the Bureau de Style Chaussure Maroquinerie Cuir has taken inspiration from the poetic influence: the city and nature will be in league for winter 08/09. It provokes surprise and releases a new creative energy in four fashion stories: "exaltation", "sensuality", "therapy" and "back to the future".
It also tells us five stories for shoes for the spring-summer 09 season where fashion trends are vigorously affirmed with the themes "projection", "meditation", "fusion", "claims" and "green"...

The Accessoire Avenue "coups de coeur" (irresistibles) will award trophies to eight companies freely chosen by the members of the jury according to the well-defined criteria of creativity, know-how, ingeniousness and aesthetics ...


Online quiz
On the occasion of the grouping of le salon de la Maroquinerie and le Salon de la Chaussure MIDEC, an online quiz has been organised intended for professional fine leather goods and footwear buyers.
It has been put on the web site until 24th August 2008. Prizes: one night for two people in a major Parisian palace; dinner for two in a grand Parisian restaurant; crocodile leather card cases ...

Fashion pass
A shared pass for the different trade shows that are partners of Paris Capitale de la Création making up the fashion wave of September has been set up allowing visitors to move freely between them all and will come into effect from September 2008 by pre-registration. It is sold at €40 via the website for each paying partner trade show.

"La Chaussure sous toutes ses coutures", a new publication by the CTC, a worldwide recognised research centre for leather professionals, will be presented on the CTC stand at Accessoire Avenue.
This book, scheduled to be published in September 2008, introduces the shoe from every angle to uncover its history, to understand its design and manufacture, to know everything about comfort, quality, fittings and looking after them, its vocabulary.
French and foreign trade journals will be present at the trade show's entrance!



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