CONTENTS
 

Impressum

Vol.11  Issue 01/02, 03.01.2011

Mal-Aimee Collection S/S 2011

Léonie and Marius have met each other in the ateliers of Geneva University of art and design (Switzerland). They have been working together since their beginnings at Nina Ricci with Olivier Theyskens. Under the name of MAL-AIMÉE, they presented in October 2010 their first womenswear collection. Strengthened by their young experience on the Paris fashion scene, and with a high level in shape making, the duo has pushed further its experimentations in volumes and lines.

They have paid also a serious attention to the choice of colors and fabrics. Simultaneously poetic, romantic, sporty and urban, the brand's universe oscillates between extreme femininity and androgyny in order to create a new type of elegance.

Inspired by the American movie "Transformers" directed by Michael Bay, this first collection sets an architectural figure which sheaths the body to highlight the strongest lines. This collection comes from the idea of an intelligently structured silhouette on which "something more abstract and blurred comes trickling on".

In their minds, the Mal-Aimée woman is feminine, sensitive to the fine lines as to the noble fabrics, which sublime her body in keeping a strong temper. "She is a little bit like this woman you don't like at first sight". Between sport and couture, the collection sees itself as high fashion, high maintenance, and without making any concessions on the fabrics.

See also Abschluß der Paris Fashion Week S/S 2011

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