Salon International de la Lingerie (SIL)
A session that was all about passion.
Further proof that lingerie is, first and foremost, about passion, a passion that feeds on excitement
Positive energy fired up Hall 1 at Porte de Versailles for three days of intense business. This business-first
atmosphere brought back a buzz to the sector, notably due to top-quality visitors, most of whom are decision-makers.
And even though the Salon International de la Lingerie has always managed to attract a faithful visitor base,
it also succeeded in attracting new clients this year, despite the complex economic environment of early 2015.
Though a slight decline in French, Italian and British retail was to be noted, the Salon International de la Lingerie
welcomed more Spaniards, Danes and Greeks. We also salute the world of e-commerce, up 10% over 2014.
Given the truly difficult economic circumstances today in Russia, the expected drop in visitors was confirmed from
the Russian market (-40%), and to some extent from Ukraine as well. Still, Russian visitors have already confirmed
their upcoming attendance at Moscow Mode Lingerie and Swim, as well as in Paris, at Mode City in July.
In spite of all this, the major international markets are doing well: an increase of +9% for the Middle East
(particularly Lebanon and Kuwait), and notable growth in visitors from Australia, North America (mainly from
the United States), and South Africa.
These are positive results within generally challenging economic times. And, in particular, we noticed the arrival
of new international lingerie boutiques and department stores.
BEAUTIFUL LEGS AND SUPER HEROES
The Beautiful Legs zone was a true success: more than 18 brands specialized in legwear, and a noted and
noteworthy "leg" show! Exhibitors were generally satisfied with their participation and with the promotion
of this sector at the show.
Men with a capital M were once again on the minds of visitors: 22 brands (vs. 12 in 2014) located at the
very heart of the show – a wide-ranging selection of products that is definitely attracting more attention each session!
Events at the show:
Trends Market, the new trend space at the show, was a big hit with visitors! A new space for learning,
ever closer to what our retailers need to know! New and noteworthy: our "shop window coaching" service,
which was extremely popular! Further proof that workshops and sticking close to realities on the ground
are essential for improve our work together.
As for the fashion shows, they keep giving us something to dream about, and help buyers to visualize
collections in motion! A service that is enjoyed by all, with shows that were totally "sold out"!
This 30th edition of Interfilière Paris has earned its place alongside other good sessions.
Generally speaking, the 171 exhibitors (13% increase in comparison to 2014) enjoyed very high levels of visitor-traffic.
Although national and international issues prevented certain international visitors from attending
(Eastern European, Russia, etc.), leading brands all travelled to the show, but reduced the size of their teams.
Observed over the last two years, this is now a noticeable trend. It has nevertheless been counterbalanced by
the arrival of a number of new key players, attending Interfilière Paris for the first time: LULULEMON ATHLETICA,
MANSOON, NIKE, UNIQLO ...
INTERESTED, FOCUSED AND DETERMINED:VISITORS EXAMINED THE COLLECTIONS IN CLOSE DETAIL.
‘They don’t miss a thing, they’re extremely attentive,’ underlines Eric Ke from Celeb Textile.
Dominique Lecolier from Jean Bracq was pleasantly surprised: ‘Visitors come and have a look
and then return again later.’ Xavier Minsac from D2B Billon explains: ‘The very concept of
Interfilière Paris, with its open stands, makes this event a real proximity-based show. The
atmosphere is increasingly warm and laidback, you can see and feel it in the show aisles and on the stands.’
SEEKING TO STAND OUT FROM THE CROWD.
Visitors took their time over the ‘genuine’ innovations and new products, allowing each brand to create original
collections and products with high added-value. As confirmed by Olivier Noyon (Noyon Dentelles): ‘clients are very
active. They’re looking for solutions. Everyone needs to find something that will make their range more attractive,
more exceptional, more original’. This point of view is shared by Joan Bebronne at Liebaert: ‘They want to see
everything and take the time to study all the proposals that could allow them to differentiate themselves from competitors.’
Following the footsteps of lace and embroidery, silk has taken over 'The Exception' space dedicated to innovation and
technological progress.New silk prototypes were developed under the expert eye of the textile finishing specialist,
Daniel Henry. The new format unveiled by the Trend Forum this session was noticed and appreciated by stylists and designers.
KEY FIGURES :
3% more Intimates and Beachwear visitor brands (compared to stable figures in 2014); 5% less specialist retail chains
More visitors from:
Spain, Poland, Canada and Colombia. Less visitors from: South Korea, Japan and Hong Kong.