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Vol.06  Issue 10/00, 30.09.2006

Interfilière and Lyon, mode city - Summary

02. till 04. September 2006

Cosabella

Millesia

Roland Chaillard

Studio Shan

The increasing number of international visitors to Interfilière and Lyon, mode city confirms the trend for globalisation in the lingerie and beachwear sector. Unmissable events for the industry as a whole, these two shows offer unique opportunities and perspectives for development.

The Key figures :
Total number of visitors : 19,411 / International : 11,967 / France : 7,444

For the two shows, this represents a 7.6% increase in international visitors, compensating the drop in French visitors and raising the percentage of foreign visitors from 57% to 62% of total attendance.

A higher number of international visitors could be seen at both Interfilière and Lyon, mode city where the leading upstream specialists and major retailers from each different country were represented. It is worth underlining the excellent level of visitor traffic at Interfilière, which never decreased during the three days.

The results reflect evolutions in the French market, especially the concentration of distribution channels (small-scale retailers have lost market shares to specialist chain stores and mass-market retailers over the last few years).
The impact of the start of the school year on Monday’s attendance figures should also be taken into account.

Finally, it is important to underline the presence of all the French department stores and major accounts at the shows.

Key points for 2006
Attending Interfiliere and Lyon, mode city provides a comprehensive overview of trends and products on offer. Always one step ahead, the shows developed tools this session which are designed to provide a clearer understanding of fashion and trends: the Lyon, mode city Forum with multilingual audio-guides, the distribution of merchandising guides, conferences on crucial issues which affect the future of the sector. (plus-sizes, improving sales, the benefits and harmful effects of the sun, emerging brands), Interfiliere¡¯s General Forum and Speaker's Corner topics (The advantage of giving fabrics added-value; How far can the featherweights go?; New plant fibres; New products and innovations for 2006; European Sourcing . the example of Austrian embroiderers).

The city of Lyon, the "Grand Lyon" and the Tourist Office were particularly supportive of this discovery-focused approach. To coincide with the shows, we were able to offer exclusive access to the Musée des Tissus et des Arts Décoratifs de Lyon for a private viewing of the wonderful Léonard exhibition, yet another source of inspiration.

Additional highlights
A number of exhibitors used Lyon, mode city as a platform for celebrating their birthdays or unveiling new brands (150 were presented in the lingerie and swimwear segment).

Maryan Mehlhorn marked its 30th birthday with a celebration of femininity and the presence of Miss France 2005, Cindy Fabre. Gottex and Léonisa each celebrated their fiftieth birthdays.

The Happy Hours allowed Lise Charmel and Millesia to showcase their collections, Jolidon to launch its new exclusive “Prélude” brand and Marlies Dekkers to celebrate its return to Lyon, mode city.

Finally, the Summer Party in the evening of Saturday 2nd September provided an opportunity for the industry as a whole to mingle in a festive and laid-back atmosphere, much appreciated by all.

This soirée combined relaxation and networking, with lounge areas and a dance floor, taking guests on a tour of the world’s most legendary beaches. A successful and fun event, it left a lasting impression on the weavers, brands, buyers and journalists present.

Next Dates :
Shanghai, mode lingerie : 23. – 24. October 2006
Interfilière : 02. – 04. February 2007
Salon International de la Lingerie : 02. – 05. February 2007

To the Fashion Fair Calendar 2006
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