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Vol.06  Issue 12/05, 23.12.2006

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Text sourcing : Pure.



Pure Celebrates its 10 Years in Fashion

Twentieth Seasonal Show 11.- 13. February 2007 at Olympia/London



With a 10 year anniversary on the doorstep, Pure is presenting its 20th seasonal show 11.- 13. February 2007 at Olympia. Delivering a complete fashion portfolio of 800 womenswear collections from fresh spirited labels showing new unseen designer talents to the more well known inspirational brands, Pure will uncover everything there is to see for the Autumn/Winter 2007/08 buying season.

Edited into five sections for ease of buying, this season Pure will unveil it's largest Spirit section to date, expanding further into the National Hall, marking its position as the UK's biggest directional womenswear fashion exhibition. Young urban chic labels in Pure Spirit will include gestuz and ichi from Denmark, Looking Glass, Religion, Fever, Duck and Cover who are some of the many British creative brands who will add their buzzing atmosphere at the new edition of Pure Spirit.

Continuing to offer buyers an unrivalled and diverse product mix from innovative and high-end designer through to commercial, fast fashion and street brands, buyers can visit their key suppliers and best selling brands at Pure such as Marimekko, Aftershock, PENNYBLACK, Renaissance Avoca, CCDK, Fenn Wright Manson, Poetic Justice and Punkyfish increasingly rely on Pure as a key hunting ground to bag the hot new brands that will give them a competitive edge over the high street. Brands such as Jo Jo Phillips from UK and the Belgian Lino Factory, new to Pure will quickly follow suit.

More Accessories add to Pure's largest line-up

Pure Accessories on the upper level will present a staggering line up of over 350 of the most wanted accessory and footwear brands in Pure Accessories. Once again the Pure Accessories brands grow by a further 22% to house more exciting newcomers, key suppliers and best selling brands, continually evolving to remain ahead of the market trends.

In its 20th seasonal show, Pure will be offering an accolade of Autumn/Winter 2007 collections plus hundreds of brands offering Spring/Summer 07 ranges for buyers looking for fast fashion as well as trans-seasonal collections. This season's inspirational mix will uncover jewellery, footwear, hats, bags, belts, wraps, hosiery and eyewear.

Jamie Jewellery, new at Pure, presents an ever-evolving, original and utterly feminine jewellery collection, brought to life by the lucky wearer i.e. Kylie Minogue; Jackie Brazil, is set to impress with leather string necklaces and bracelets featuring smooth polished stones with rays of colours; FCUK Accessories will show the latest must-have fashion gems; CHEET will charm with a personal range of neat little handbags; DRAP will be offering sequinned matching bags and shoes and NITIN GOYAL LONDON another newcomer at Pure and Winner of Gift of the Year Award is revealing "whilst continuing our love affair with opulence and elegance we present a collection of hand smocked and pleated luxury scarves, wraps and accessories."

It is a priority for Pure to keep up with the fast pace of fashion and its demands from buyers, independent research* carried out to visitors to the August event showed that 96% would recommend Pure to others and 92% think it is important to their business to attend Pure, this highlights that Pure's importance as a trade show is central to the buying process and its influence remains high.

The daily Pure catwalk shows add to the mix, along with the Drapers' fashion forecasts, offering exclusive trend and industry information which make Pure the place for all fashion-forward retailers to check out this season.


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