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Vol.07  Issue 05/00, 29.04.2007

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Text sourcing : Son Jung Wan. Photos : Copyright © 2007, fashionfreak. All rights reserved.

 

 

Son Jung Wan Collection Spring/Summer 2007

 

 

 

Son Jung Wan S/S 2007

 

 

Son Jung Wan S/S 2007

 

 

Son Jung Wan S/S 2007

 

 

Son Jung Wan S/S 2007

 

 

Son Jung Wan S/S 2007

 

 

WHO's NEXT, the International lab for fashion trends, Paris, does not only present its Trend Catwalk but also sometimes introduces designers or labels within dedicated catwalk shows. The September 2006 issue of WSN showed for instance the Tara Jarmon and the ELLE Collection and additionally korean designer Son Jung Wan. This time Son Jung Wan will be presented.

The Collection
Her ready-to-wear collection, inspired by the "power women of the 80's", is characterized by new volumes, romantic busts and sharp leggy looks. Just like a whole new generation of Koreans versed into luxury and hedonism, Son Jung Wan is embracing the future.

Son said , "I will do my best at the show, since it is my first overseas fashion show and this year marks the 100th anniversary of the establishment of diplomatic relations between Korea and France." She presented new collections for spring and summer 2007 at the Paris show. "I will introduce a good match of the 1950s' voluminous style with the 1980's skinny style," as Son expressed.

 

Son Jung Wan S/S 2007

 

The Designer

SON JUNG WAN is Korea's most famous women's wear designer. Sohn Soon Hye, Son Jung Wan's sister manages the Company ever since it started in 1989. Surrounded by a all-female team, they both now run a powerful network of 25 selling spots, in Seoul only.

The brand is a real business phenomenon in South Korea. Since 1989 she has kept receiving honors : In 1993, she won the "Golden Needle Award", awarded by the association of fashion journalists. Between 1998 and 2005, she was designated "Best Brand"" every single year at the Lotte Departement Store (leading Department Store in the Myung-dong area in Seoul). In 2005, she also won the award of "Best Designer of the Year", presented by the Korean government.

 

Son Jung Wan S/S 2007

 

 

Son Jung Wan 's influence is such that she has created a flagship store dedicated to her true Seoul state of mind. The building, as beautifully designed as a Museum for the Contemporary Arts, is the perfect showcase for her creations. In affinity with the architects, the building was designed for the sole stake of beauty . Just like Son Jung Wan's fashion. In the same spirit, she also designed "Times Two", a hype bar and restaurant, the true off spring of her imagination. A perfect place, where her fans are welcome to share her world.

Trend Information see Title-Page

To the general Fashion Fairs Calendar 2007
Links to Fair Organizers

 

 

 

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 Copyright © 2007, fashionfreak. All rights reserved.   ISSN 1619-5779