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Vol.07  Issue 03/00, 28.02.2007

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Text sourcing : WSN. Photos : Copyright © 2007, fashionfreak. All rights reserved.




Number of Foreign Visitors has risen



WSN Show

The WHO's Next &
Premiere Classe
Fashion Show ...



The International Lab for Fashion Trends, WHO’S NEXT, put up 650 brands on over 45,000 sqm. At the same time, PREMIERE CLASSE, the International Fashion Accessory Designers trade show, enhanced the offer with 450 exhibitors. In spite of a difficult economic situation caused by a very low winter season, the trade show's outcome remains very favourable.

A business-drawn atmosphere
The obvious complementarity between WHO’S NEXT and PREMIERE CLASSE has, as during previous sessions, generated a true business process. Also, having famous brands neighbouring young designers for whom WHO’S NEXT and PREMIERE CLASSE represent the only exhibition platform, has generated a nice synergy and favoured a purchasing atmosphere.
Finally, the first two days have registered a record attendance and the exhibitors have found the date change positive, (Thursday to Sunday instead of Friday through Monday) which has enabled to welcome a great number of foreign buyers the first two days of the trade show.


WSN Show

A highlight of the trade show,
this time presenting the F/W 2007
collections in ...



A very selective offer to match very selective visitors
With a 6.6 % increase of foreign buyers, the international attendance keeps growing. The exhibitors, very much interested in exports, were pleased to meet with cosmopolitan visitors willing to place orders.
Moreover, they expressed their satisfaction, having welcomed many exclusive buyers they are not used to meeting elsewhere, such as famous American department stores.
According to Gilles Deshayes, sales agent for Woolrich, an exclusive brand specialized in parkas and down jackets, one of the best surprises of this trade show came from the very numerous and decisive Italian buyers, looking for creative and exclusive brands, as well as young designers. Boutiques and shops want a strong identity, which leads buyers to look for different and selective products.

The WHO’S NEXT Attendance

Visitors: 32,722 among whom 9,756 foreign vistors (30 %)

Geographical origin of French visitors:
Paris 39 % // Rest of France 61 %

Except for the African attendance which has dropped, the American (+10.5%), Asian (+4.6%), European (+5.2%) and Oceanian (+52.6%) attendance has grown significantly compared with the last Winter session.


WSN Show

... an artistic way, to summarize
the spirit of the two fairs.



Europe :
European buyers (excluding the French) come first, representing 77.5% of the trade show’s foreign attendance, with 7,562 visitors. Italy, just as in February 2006, takes first place with 2,078 visitors, representing 21.3% of foreign visits.
Spain follows with 10.5%, then Belgium with 8.5 %, Great-Britain with 6% and Switzerland with 4.2%.

Asia :
Asia is the second most represented continent in terms of buyers with 15.7% of foreign visits. WHO’S NEXT’s promotion operation in South Korea, part of the WHO’S NEXT & PREMIERE CLASSE Tour in November '06, generated a 26% growth in the number of Korean buyers compared with February '06. Japan represents 6.8% of foreign visits and China 1%.

North and South America:
Buyers from the American continent represent 4.7% of foreign visitors, among which 42% from the United States.

Africa :
African visitors represent 1.4% of the attendance. With 138 buyers, mostly from Morocco and Tunisia, the frequentation shows a 19.8% drop compared with the February 2006 session.

Oceania :
The February '07 session welcomed 58 Australian and 8 New-Zealand buyers.

Information about other Fairs:
SIL and Interfilière 2007 Summary
MIDEC Summary February 2007
Body Look - Passes the Test with Flying Colours
CPD scores Points with Conceptual Improvements

To the general Fashion Fairs Calendar 2007
Links to Fair Organizers




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 Copyright © 2007, fashionfreak. All rights reserved.   ISSN 1619-5779