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Vol.08  Issue 01/01, 30.12.2007

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Text : Pitti W.




First edition will go on stage January 2008



The first edition of Pitti W Woman Precollection will go on stage from 9-12 January, concomitantly with Pitti Uomo 73. This is the new fair-event that Pitti Immagine, Florence, is dedicating to women's pre-collections. The new areas in the Dogana on Via Valfonda, across the street from the Fortezza da Basso, will be the venue showcasing a special selection of international brands that will present the previews of approximately 40 pre-collections for the 2008-2009 fall winter season.

"The project is taking shape," - says Agostino Poletto, marketing manager of Pitti Immagine. "Pitti W will be a fair with extremely concrete goals. These goals are also evident in the setting - by Oliviero Baldini - that is conceived as a group of individual areas that are not rigidly closed and all surrounded by a stimulating atmosphere meant for business. We are working on defining the brands that will participate in the project: we have received many applications, and we are also working on 'new acquisitions' contacting companies whose profiles are particularly suited to the type of fair we have envisioned. These collections share specific DNA traits concerning style, strong image and product quality, what's more they are sold in the most prestigious boutiques and are known to the leading journalists and buyers who do international scouting."
"Our team - led by Antonio Cristaudo, our Research and Development manager - is working carefully to 'assemble' the brands. The names that have already said yes- include Mulberry - the reference for the new English look. They are famous for their distinctive bags, and will be bringing their total look to Pitti W."


"Cacharel will provide the French touch with new styles by Mark Eley and Wakako Kishimoto who sign their creations as Eley Kishimoto; Rebecca Brown, is the sophisticated new collection marking the return of Romeo Gigli; Archivio Privato, is the young - and already famous - label by Alberto Zambelli, that combines sartorial rigor, sophisticated forms and unusual volumes; the Linda Farrow Luxe premium collection from the famous London eyewear brand that made its debut in the 1970s and is now sold in the most exclusive fashion stores; the excellence of natural hides and handmade by Henry Beguelin who will be bringing his total look to Pitti W; the eclectic, sculptural creations by Peter Pilotto, the Austrian designer known for his visionary talent and bags for cosmopolitan travelers by Pauric Sweeney - favorite designer among celebrities. This is only a sampling and we are currently concluding arrangements with other important names."

On the occasion of Pitti W_ Woman Precollection, the Fondazione Pitti Discovery will present a tribute to Italian couture: the exhibition Donna Simonetta. La Prima Donna della Moda Italiana - opening on 8 January in the Galleria del Costume in Palazzo Pitti, and a special event of 6267, Tommaso Aquilano and Roberto Rimondi on 9 January in the Galleria d'Arte Moderna during which they will show a preview of the 2008-2009 fall/winter precollection.


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