Vol.06 Issue 08/01, 01.08.2006
Text : igedo. Photos : Copyright © 2006, fashionfreak. All rights reserved.
A Trade Fair covering all Segments of Womenswear:
Agatha Ruiz de la Prada
Once again it has been proven that life without CPD Düsseldorf as an information and orders event – and therefore also a driving force behind the womenswear sector – is simply not possible. Indeed, as one of the four pillars of the IGEDO FASHION FAIRS DÜSSELDORF and with its even more specialised division into the different womenswear segments CPD now presented a new, market-oriented face to the sector and last weekend once again attracted numerous specialist fashion retailers to the city. Around 35,000 trade visitors, 40.2% of whom came from abroad (2005: 30.3%), came to gather information on the new collections for Spring/Summer 2007 and they certainly had more than enough to see here: around 1,090 exhibitors presented their innovations here representing a 20% increase over last year.
DEVELOPMENT Alongside the established core segments Classic Woman, Modern Woman, New Womenswear and Accessories for Order and Direct the CPD event, now extended to include new segments, offered a coherent and clearly structured range with a wide selection of exciting and top trend collections. And the interior and feel of the halls designed to tie in with each of the different segments made for a pleasant working environment plus a unique and tremendous atmosphere.
Getting a Foothold
STYLE & SIGNATURES certainly did this in Hall 13. After its dynamic launch in
February it now entered its second round with a wider range of trendy "in" labels
from throughout the world.
These were offered in Hall 7 with the international designers in the NEW
DISCOVERY segment. Already enjoying long-standing popularity in their home
countries, these designers now had the chance to put out their feelers on the
German market. This blend of already established brands and utter novelties on the
German market made the collections particularly interesting for many specialist
Double-track Approach This was adopted by exhibitors in the CONCEPT 11 area in Hall 11, one component of New Womenswear: presented here were strong fashion brands also represented at Düsseldorf showrooms with a second platform in a relaxed setting. The success of this service-oriented idea reinforced both the image of the Igedo Company as the organiser and that of the labels exhibiting here: brands like Carling, Ana Scott, Sandwich, Another Woman and Blacky Dress using this second platform were gratifyingly rewarded with great interest and orders from their many customers who no longer had to take a shuttle off into town.
WHITE & NIGHT was presented separately in its own hall: in the elegant,
atmospheric setting of Hall 15 around 100 established exhibitors – including the
likes of Ian Stuart, Fabrio Gritti, Miss Kelly, Divina Sposa and Corina Gertz -
presented a clear overview of current bridal and evening fashions, men’s festive
wear and accessories.
Creative and Different
The creative and different FASHION GALLERY gained further importance as an
international trend platform with its avantgarde designers, exclusive designer labels
and newcomers. Alongside individualists like Gesine Moritz, Evelin Brandt, Sonja
Marohn and Anett Röstel, Scandinavian designers like Trine Kryger Simonsen,
Marimekko and Aniki Karvinen plus renowned newcomers like Caractere, Renate
Harvan and Uli Schneider injected fresh impulses here. Anja Gockel - London
celebrated the company’s 10th anniversary with an extravagant couture show.
Kicking off the shows were the Createur-Schauen on Sunday featuring Anja Gockel,
Beate Heymann, Annette Görtz, Kapalua and Hucke AG with their new catwalk
collections setting the stage for the new season. Also providing initial order
information were the daily CPD shows running throughout the event at the Show-
Center in the Hall of Design in Hall 17 focusing on the trend themes elaborated by
the Igedo in conjunction with the DMI: Desert Song, Working Girl, Pretty Baby and
Further Information :
Copyright © 2006, fashionfreak. All rights reserved. ISSN 1619-5779