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Vol.07  Issue 03/03, 17.03.2007

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Text sourcing : eurovet.



Hong Kong Mode Lingerie Preview
03.-04.April 2007

With International Lingerie Forum, 02.April



The French company Eurovet, organizer and world leader in lingerie exhibitions, positions Hong Kong as the Asian strategic supply chain location.

Chinese and international lingerie businesses will be thrilled to discover in about two weeks a new sourcing and fashion platform in Hong Kong! Eurovet, the organizer and designer of the exhibition, federates all the textile industry exhibitors to knit the best silks, laces and micro-fibers for women to be beautiful night and day.

Lingerie manufacturers, retailers and distributors of the world will meet at this premium industry trade show and exchange advice and ideas on new materials to launch. For more than 20 years, the professionals have been creative through the exhibitions organized in Paris in February, in Lyon and recently Shanghai which pulled together 4000 business relations.

'This exhibition gives strength to businessmen from different part of the world to make it happen. It offers companies of the textile industry new opportunities to expand their business onto new markets. We expect about 400 VIPs at the Hong Kong Mode Lingerie Cocktail' says Chantal Malingrey, head of Eurovet's lingerie division.


HKIAIA is the key partner of this worldwide exhibition. Andrew Sia, President of the HKIAIA, Hong Kong Intimate Apparel Industries Association, as the main driver declares: "Hong-Kong and the Guangdong region represent a large business potential for the Lingerie brands thanks to its production capacity".

To demonstrate their commitment in quality management and social responsibilities, there are local companies that have successfully obtained ISO 9001 certification, implemented the SA 8000 system, accredited with Worldwide Responsible Apparel Production (WRAP) and adopted the six-sigma concept. While quick response enabling technologies and product development tools such as 3D Scan Mill System, CAD/CAM systems and workflow management software, are widely adopted, there are companies actively engaged in developing their private labels in their progressive migration from original equipment manufacturing (OEM) to original design manufacturing (ODM) and original brand manufacturing (OBM).

The Hong Kong Mode Lingerie exhibition will take place on the 03.-04.April, as a hub for international companies to explore the Mainland China market. Lingerie fashion shows taking place there will be the expression of the fashion trends. On the evening of 03.April, the Exclusive Networking night will gather 400 VIP of the industry and trade, and view a Special Lingerie Show set up for this occasion.

The International Lingerie Forum
Co-organized by Eurovet and the Ace Style Institute of Intimate Apparel, the forum will be held on 02.April 2007 at the Chiang Chen Studio Theatre of the Hong Kong Polytechnic University. Leaders of the lingerie industry are invited to an enthusiastic discussion on lingerie innovation, education and environment.

By working closely with sourcing companies, local manufacturers and suppliers will be able to facilitate innovative product development and provide sophisticated materials for the markets. People development has always been an issue for the intimate apparel industry. The industry has a long history of global shortage of fashion designers for its manufacturing and retail activities.

As an integral part of Hong Kong's clothing industry, the intimate apparel industry in Hong Kong has to stand out in this dynamic market place by tapping the Mainland market through opportunities offered by Eurovet at the 1# Hong Kong Mode Lingerie Exhibition taking place at the HK Convention and Exhibition Center.

Some more information you might be interested in :
Ritratti - Designer of the Year 2007
ULTRA Lingerie - Haute Couture Pleasure
SIL and Interfilière 2007 Summary
MIDEC Summary February 2007
Igedo Fashion Fairs Düsseldorf underlines Upward Trend

To the general Fashion Fairs Calendar 2007
Links to Fair Organizers




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